Adobe: Adobe Analytics

Adobe Analytics provides real-time analytics and actionable insight modeling across customer journeys. Collect data to track, analyze, and optimize engagements across online and offline channels, including in-person, call centers, mail, online, and mobile. Start with award-winning web analytics that ingests targeted website traffic and executes robust reporting and analytics based on customizable configurations. Then bring in all data across channels for a unified view of engagements and the ability to analyze the effectiveness of every touchpoint. Mobile app analytics analyzes the performance of mobile engagements and helps understand how mobile app users engage. An array of functionality is available, including custom dashboards, ad-hoc analytics, Microsoft Excel integration, bulk data import, data enrichment, artificial intelligence (AI)-powered predictive models, advanced data visualizations, tag management, and data integrations between Adobe and select partners. Data can be exported for external purposes or integrated with other Adobe products to enrich existing datasets. Learn more here. https://business.adobe.com/products/analytics/adobe-analytics.html