Adobe: Adobe Campaign

Adobe Campaign is a Gartner magic quadrant leader for multichannel marketing hubs that allows agencies to centrally configure, manage, and customize marketing campaigns to get the right information to the right people at the right time. Adobe Campaign includes visual campaign orchestration, integrated customer profiles, targeted segmentation, cross-channel execution, real-time interaction management, and operation reporting. Agencies can use it to push important information and content to targeted audiences through email, apps, direct mail, or text messaging to engage with citizens in the way they choose from any device. Adobe Campaign provides centralized workflow management for campaign creation at the federal scale, supported by reporting, to gauge the effectiveness of marketing campaigns. Adobe Campaign runs as a customizable Managed Service that reduces the load on IT resources while ensuring the highest levels of security and customer privacy - Adobe, Inc. is the data custodian, while the agency is the data owner of the custom environment. Learn more here. https://business.adobe.com/products/campaign/adobe-campaign.html