Aprimo US, LLC: Aprimo

Aprimo, and the products that make up its platform – Productivity Management, Plan & Spend (MRM) as well as Digital Asset Management (DAM), empowers organizations to increase business agility, gain better insights into their business and content as well as drive collaboration through the highest rated digital asset management and workflow engine in the industry. Aprimo allows for the coordination of content strategy and execution, breaks down department silos, establishes a content calendar, and allows for a full view of content performance. Aprimo allows teams to spend their time and effort on content and digital marketing strategies that drive business outcomes and drives collaboration between teams to reach your target audience in the right place at the right time. Aprimo users can also leverage Plan and Spend, which is a marketing budget software, that allows for content planning, and marketing spend management and also tracks expenses. Aprimo’s platform orchestrates the content journey starting from content planning all the way through asset distribution and content reuse. With this data, customers can understand the time, money, efficacy, and resources that go into producing content and creating their marketing strategies.